Importance of Blogging for a Business

In this day and age, standard forms of advertising wont suffice. The new age is the age of social media and if not utilized correctly your business is missing out. Blogging is both a cheap and effective form of social advertising. With blogging you can communicate to a large group of people, gain a big following and create a sense of friendship (as talked about in importance of social networking). 

Gives you trust

Blogging has more advantages then most other forms of social networking. Blogs are meant to deliver information to people, they are a place where people can read about a certain topics of interest. This is the main benefit. If you create a blog and push out good content, people will return and develop trust in you. It is the same idea behind some commercials. If you see the same commercial many times or the same company. That company or product now becomes familiar to you and after seeing it many times, you start to see it as a trustworthy brand. With blogging, you are giving the viewers free information on a regular basis and unlike a commercial you are not constantly trying to sell them something, you are simply helping people out with the information you bring them. Once a following is gained, you can the choose to advertise one product or service and as people have already seen that you deliver trustworthy information, they will also trust your product.

Blogs get Google on your side

More importantly though, blogs give you viewers. If you don't believe me, the proof is in Google. One of the largest deciding factors of whether you will get views or not is if you have properly utilized search engine optimization. A key factor Google looks for when ranking your site for appearing on search results is the amount of times and consistency it is updated. because blogs are easily updateable and can cover vast amounts of topics (like mine), you can update them often and be better optimized to appear in search engine results. But once you get these views what should you do with them. Check out how to monetize you blog to find out

Blogging with all its helpfulness is only one form of social networking. Check out how other forms of social networking can help you get more view- Why Facebook is effective for businesses

Blogging also goes hand in hand and works well in combination with Pinterest. Check out expanding your business using Pinterest to find out why

So, if you don't have a blog already, get one. in the near future ill be coming up with a post on search engine optimization and how to make a blog. but for now, feel free to subscribe, comment and check out more articles