Ways to get people to buy once on your kijiji ad

Ways to make people  buy once they are on the ad

Previously we  discussed getting views to your ad and getting ideas on things to sell. Once you have those 2 down packed, you now need to change those views into money. The methods discussed here are primarily for Kijiji ads, however, the theories can be used in other aspects of advertising too. Here are a few ways to do just that

More pictures
Once they are on the page it is important to have more pictures. In these picture you MUST show the viewer everything good. This includes different views of the product, all the colors and models available, and the packaging it will come in (if it is good packaging).

Point Form
People like reading things that are not in paragraph; that's probably why reading this blog is killing you. To capture the average page skimmer's short attention span they must see all the features and main information in point form. Using capitals and colors are often a good way to attract the reader to the most important or good aspects.

Make a comparison
Beware that your viewer may not know the retail price of what your selling. Add the market value of your product in as a fact you tell the reader. Preferably what a large retail store would sell it at. This gives them the illusion that they are getting a great deal.

Create a sense of urgency
People tend to procrastinate if they believe the product will be there or a long time and eventually will forget. Telling them that the products are only available for a few more days or saying your low on inventory will stop the people from procrastination and make them move quicker to shower you in their money

Offer a return if they are not happy
A question that may be going through people's head is: what if i don't like it? Telling them they can return it for their money back will give them a sense of comfort and assurance that nothing will go wrong. It is important to tell them that they can return it as long as they bring the original packaging and do it within a month (or another large period of time). This is doing the opposite of creating a sense of urgency. If the buyer feels it is not urgent to return it, they will not rush and eventually forget. Use gift cards as an example. I got many for Christmas... 4 years ago. And i still have them today. It remains in the back of my mind that i can go use it anytime and therefore i procrastinate. By telling them the packaging must be there, it will eliminate many of the refunders because people will procrastinate, if they do remember to return it within the month they will most likely not have the packaging or the urge to bring it back to you.

Post a video
On my ads where i intend to sell multiple of the same items, i find it is worth it to post a link to video in the ad. It is important that YOU make the video yourself and notify them of that so they will know that they are seeing the exact product they will be getting. In the video show them the product and its good features and if possible compare it to another product that is inferior to it. This will help be that extra motivator that assures people of the legitimacy and quality of the product you are selling . Countless times people have messaged me about the product and then stopped. If i wanted to try getting the sale back i needed to entice them somehow and spark the conversation back up. To do that i would simply ask them if they had watched the video and if not give them a link to it. That way if they were on the edge about buying and  forgot, i would show them that 2 minute video to re-entice them. And an example of a video i have one of a product i was selling right here

This concludes my tips for upping your sales on Kijiji and craigslist. If you have any suggestions or comments please feel free to share them.