Importance of Social Media for a Business

As a small business, conventional forms of advertising can often be expensive. Not only have they started becoming expensive, but people are now paying less and less attention to the old school advertising methods(ads in newspaper). People now want things like information for free and can get products for cheaper. This is where social networking makes a difference.

An old school business tactic used when trying to close a sale is using the person's name. When a sales person uses costumer's name, it is them trying to create a sense of comrodery, which will hopeful sway you to buy. This is the same thing that social networking does. The idea behind using social networking is to make yourself seem like a real genuine person not a distant company. This can be done by posting often, offering people help in things related to your field, posting some advice about choosing or buying something in your field,
but also posting parts of your personal life to give people the idea that they know you. Eventually a following will develop, people will network to their friends and spread word bout your business due to the fact that they like you and feel like a friend. For an example of this in your life just think back. Over the years you may have had a friend or been to a store where the owner was very kind. This comrodery most likely resulted in you going back to that place or person and referring people there because you liked them.

Different types of social networking pose different advantages and should be execute in certain ways. Some of the most common and effective forms of social networking are blogging, Facebook, Twitter, and Linked In and Pinterest. Click on any to learn more.