Benefits of Having Your business on facebook

You may have already heard it before, but let me tell you again. when advertising your business, Facebook is the way to go and a must have.

The Power of Facebook
Let me give you an example. Say you own a car dealership. A customer may visit the dealership and mention on Facebook how good your service was or how much they love their new car. Now the average Facebook user has around 200 friends and say 5 of these friends might be interested in a car and inquire to that friend about the car and where they got it. One of those friends may go through to buy a car from you, mention it on Facebook and the cycle has begun again (people are even quicker to check out and re post a link). This is just a glimpse into the power of Facebook. It is a mass networking site where the amount of viewers grow exponentially at every person that sees it. However, this scenario is not you using Facebook, this is merely some neutral party who doesn't care about the outcome of your business that has just promoted it. Now imagine that same scenario, but instead it is you, the business owner posting the well thought out advertisement that comes out in a way that doesn't seem like advertisement at all. This brings us to how you must advertise, and you must be careful about this because if done incorrectly people will take you ideas as spam.

Why it is so Powerful
The scenario just mentioned, touched on possibilities of what might happen posting on Facebook but not what makes it great. One advantge of Facebook for a business owner is how easy it is to acquire friends. On Facebook people always want more friends and someone looking for clients has a decent chance of being accepted by people they don't even know. Once a group of friends is acquired you can use the power of posting. When you post, it appears on the news feeds of all your friends. Friends may choose to like it or share it with their friends. Either way it is an effective way of showing everyone, everything you post. Once that is perfected you may also choose to make a page all about your business. You can then post links to this page, have people join the group and have all the information about what you are selling within this page.


What to Post
When posting, you must post informative things about the product you are selling. This must be done in a fashion that seems more like helpful or interesting advice rather then you trying to sell them something. And then occasionally you can mention a sale or something that is great and that they must check out. The benefit of posting free, helpful information to your friends is it develops a sense of friendship between you and the reader. From your helpfulness they get the idea that you are a nice person and are not just out to take their money (even though you are). Seeing you deliver quality interesting information, they will also trust your products and believe they are quality too. The importance of creating a sense of friendship is talked about more in depth in "benefits of blogging".

To learn more about another effective type of social networking check out expanding a business through pinterest