An important deciding factor when selling an item

Importance

In this short article i am going to discuss one component of a sales pitch that many small business owners leave out when trying to sell electronics online. This one tool can be implemented when selling on wholesale sites, Kijiji, craigslist, eBay, Amazon and more.The deciding factor that tends to change the mind of a buyer and convinces them to buy electronics is a video. Putting this into perspective think of your local future shop or best buy. At these stores that sell electronics, they always have the product they are selling out for people to try and experience. When selling a product online, primarily electronics, it is essential that the buyer still has this experience with the product. The way they obtain this experience is through a video. In the online electronics industry a video is a must have.

here is an example video for selling speakers:
http://www.youtube.com/watch?v=BpiKDF-TA9k

Other industries such as clothing and jewelry don't matter as much because the product can simply be judged by a picture and description, however, in the electronics industry and even the industry anything that needs to perform (engine or vehicle), a video is necessary to demonstrate the performance. The reason behind this is that a picture is not enough to show performance. A computer or phone needs to be fast, a picture cant show this; speakers must sound good and monitors and screens must display a crisp image. In all these cases the only way for the buyer to experience this is to watch it in a video.

What to include

In the video I find a few things should be included. The main thing the video should be based around is a comparison. When comparing, compare everything that makes your product look good, this may include aesthetics, sound, image, quality etc. Compare the product to inferior products and list their shortcomings and how yours is superior, just keeping mind you should leave out the things that make your product look bad. At the end of the video you should also include a quick tutorial on how to use certain elements of the product that people tend to have problems with. If the device is something complex like a phone,  add a link to another video that is yours or someone else's. Keep in mind people may not even click your video if it is long so try keeping the video between 1 and 3 minutes.

However, what good knowing how to get sales if you don't know what to sell. If you need some ideas, check ideas for selling on kijiji

to get more people to know about your product check out importance of social networking